An article Brian wrote was recently published on Church Marketing Sucks. He writes about how churches should handle data, specifically that of those they serve. But the article applies to other organizations, as well.
If you are a church communicator be sure to check out Courageous Storytellers. Two articles from Brian are accessible to members of the site (one of the articles is available for free). There is a vast amount of valuable information available from church communicators and we highly recommend the site if you work in this field.
Author: Brian Holaway
Brian’s work is about imagination and creativity. Using his visionary skills, he has developed, designed, implemented, and executed communication and technology strategies within non-profits for over 20 years.
His expertise lies in comprehensive design, communication, and technical knowledge.