Some teams get along. Fewer teams know who they are together.

Team Identity Journey

This full-day workshop uses LEGO® SERIOUS PLAY® methodology to help your team move from individual understanding to shared identity — ending with 7 Simple Guiding Principles that belong to everyone in the room.

Values that come from everyone in the room belong to everyone in the room.

For Those Wanting To

By the end of the day, your team will have worked through everything that emerged from the building exercises and distilled it into 7 shared principles — short statements that capture the values and commitments your team identified as most important.

These aren’t assigned or suggested by a facilitator. They come entirely from your team, which means everyone in the room has ownership over them.

The day is structured around a series of guided building exercises using LEGO® SERIOUS PLAY® methodology.

Each exercise builds on the last — starting with individual reflection, moving into shared conversation, and ending with your team constructing something together that represents who you are. That final build goes home with your team.

LEGO® SERIOUS PLAY® bypasses the usual dynamic where the loudest voices set the agenda. Everyone builds. Everyone speaks. Everyone is heard.

The pace is intentional. There’s room to think, to build, and to talk. By the end, the 7 Simple Guiding Principles emerge from everything your team created throughout the day.

None at all. LEGO® SERIOUS PLAY® isn’t about building impressive models — it’s about using your hands to surface ideas that are sometimes hard to put into words. The process is designed to work for everyone.

Hi, I’m Brian Holaway, the owner of Simply Told.

I’ve spent my whole life noticing what others walk past — the meeting where half the room never speaks, the person who needs someone to say “your story is true, and we start from there.”

I do it through design, through facilitation, through helping people understand themselves well enough to understand each other.

That’s why I close the empathy gap.

I’ve spent 25 years making other organizations’ stories clear. That work continues. And Simply Told is where it gets personal — helping people understand themselves well enough to understand each other.

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Ready to discover who your team is together?

Pricing based on team size and location

Looking to go further?

This journey pairs naturally with Know Your Team for teams who want to go deeper into individual understanding before building shared identity.

Not sure yet?

Schedule a free 15-minute Discovery Call